← Lead Intelligence
The record
Lead Context
A clean contact database that links every behavior back to the person behind it — so each lead arrives with its full story attached.
What it does
Behavior, connected to people.
Lead Context unifies anonymous activity with identified contacts. Every page view, session, and signal links to the right record, so your team always has the complete picture behind a name and an email.
- ✦Links anonymous behavior to identified contacts automatically.
- ✦One clean record per buyer — no duplicates, no manual data entry.
- ✦The full journey attached to every lead your team touches.
- ✦A single source of truth your team and AI agents can trust.
In the process
The connective tissue
Lead Context is what keeps every signal tied to the right person — the shared record the whole process reads from and writes to.